THE STORYBOARD
Brief
Santen aimed to create a documentary-style video focused on PAPS (Patient Awareness and Patient Support), designed to educate and engage audiences about this complex medical topic while fostering a deeper emotional connection.
Insight
To effectively convey important medical information, we recognised the value of combining visuals with personal storytelling. This approach allows viewers to relate to the content on a human level, making complex concepts more accessible and memorable.
Execution
We produced an engaging video that featured a blend of compelling visuals and personal narratives from individuals affected by PAPS. By simplifying complex medical concepts through relatable stories, the video effectively communicated key information while fostering empathy and understanding among viewers.
