THE STORYBOARD
Brief
Santen is focused on raising awareness about dry eye disease (DED). In partnership with our client and partner Synergy Vision, Santen tasked us with creating a series of animated videos aimed at educating both healthcare professionals and patients about the condition, its causes, symptoms, and treatment options.
Insight
To effectively communicate the complexities of DED, we recognised the need for clear, engaging animations that simplify medical concepts and resonate with a diverse audience. The goal was to enhance understanding and drive conversation around this often-overlooked condition.
Execution
We developed a series of visually appealing animated videos that utilised straightforward language and relatable imagery to explain DED. Each video addressed different aspects of the disease, including its pathophysiology, risk factors, and available treatment options, making the information accessible and engaging for viewers.
